IMN Receives Growth Equity Investment from Level Equity
Brentwood Capital Advisors Serves as Exclusive Financial Advisor to inMotionNow
Brentwood Capital Advisors (“BCA”) is pleased to announce that it served as the exclusive financial advisor to inMotionNow, Inc. (“inMotionNow” or the “Company”) in its recently completed growth equity investment led by Level Equity.
Headquartered in Raleigh, North Carolina, inMotionNow is a rapidly growing provider of cloud-based workflow management software for enterprise creative and marketing teams. With over 400 customers, the Company offers a SaaS solution and suite of tools that enable its users to more effectively manage and streamline the internal creative content production processes from concept to completion.
“Level Equity has an enviable track record of picking winners in high growth markets. To that end, our new partner gives us the capacity to accelerate our business trajectory and expand our capabilities for customers. We’ll be on the hunt for talent to join our team and help us do just that,” said inMotionNow President and CEO Ben Hartmere. “BCA played a critical role in advising all of the Company’s constituents through this important transaction that met the needs of both existing and future investors. BCA’s software industry knowledge and transactional expertise played a key role in analyzing and positioning inMotionNow’s strong recurring revenue growth and market-leading position in the vertically integrated creative workflow market.”
“It was a pleasure representing inMotionNow in this important transaction,” said Cook Wylly of Brentwood Capital Advisors. “We are excited for the Company as it partners with Level Equity to continue scaling rapidly and providing market-leading software to its customers. Enterprise software is a strong and growing segment of Brentwood Capital Advisors’ industry coverage, and inMotionNow represents BCA’s 30th closed technology transaction.”
About inMotionNow
inMotionNow is a leading provider of workflow management solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval. inMotion, the company’s flagship SaaS product, simplifies every phase of the creative production process, delivering measurable value to enterprise clients. The application allows project stakeholders to manage, track, and collaboratively review their print, video, and interactive projects in a centralized online environment. With a user-friendly interface and dedicated customer success team, inMotionNow helps creative and marketing teams of every variety automate their workflow and do the work they love. For more information please visit www.inmotionnow.com.
About Brentwood Capital Advisors
Based in Franklin, Tennessee, Brentwood Capital Advisors is one of the South’s leading boutique investment banks, providing mergers and acquisitions and capital raising advice to privately-held, middle-market healthcare, technology and tech-enabled and outsourced services companies. BCA has served as exclusive financial advisor in 92 successfully closed transactions totaling approximately $5.9 billion in value in these sectors. Founded in 1999, the firm is partner-owned and has 20 investment banking professionals. For more information, please visit www.brentwoodcapital.com.